Tag: foodservice

Food Trucks Are Test Kitchens On Wheels

Food trucks provide a lot of things: a quick meal on the street, a catered dinner for 500, a deluxe dessert buffet at a wedding or a buttoned-down business breakfast. But foodservice marketers are looking to food trucks for something else –information on what consumer want – as they turn the mobile restaurants into public […]

Beware! Burgers Can Be Habit Forming

Often the success of a food truck’s cuisine leads to the later creation of a bricks-and-mortar restaurant. One example of that is the Komodo eatery in LA that came about after Chef Erwin Tjahyadi took to the streets with his fleet of Komodo food trucks. But in the case of the Habit Burger food truck, […]