Food trucks serve lunches, cater weddings and make music festivals a lot more fun. But they are reinventing themselves again. Many food truck owners now rent their vehicles to companies, such as Macy’s, Coca-Cola and Rachel Ray’s company, that then decorate them with a vinyl covering featuring their own product and logo. The brightly colored vinyl graphic is the first step in putting the roaming food truck to work as a company’s mobile billboard.
LA-restaurateur and food truck owner Michael Mikhail has worked closely with various production companies, ad agencies, product manufacturers and retail stores to promote their brands. He recently rented one of his food trucks to National Geographic to promote a television program. Another was used by a local FOX TV show to help launch Brooklyn Nine-Nine, a new police comedy. On behalf of other clients, Mikhail has used his food trucks to distribute products and pass out samples in neighborhoods where large groups of consumers congregate.
There are numerous reasons to turn to a food truck when you want to advertise a new product:
- Food truck promotions can be executed in many different ways, attracting thousands of people.
- A food truck crew can pass out thousands of samples or products in a single day.
- Food trucks can roam throughout a city, allowing companies to target their audience by location or day parts.
- Vinyl-wrapped trucks make attractive billboards and generate thousands of impressions at food festivals, concerts, fairs, retail store openings or any event that draws a large crowd.
“There are many different ways of conducting food truck promotions, even on a tight budget,” said Mikhail. “You any can wrap any part of a food truck – or all of it – with promotional graphics, photos and logos. What you spend on the wrap depends on the surface of the food truck that is covered, the design you select and the intricacy of the installation.”
Experienced at promoting brands and introducing products, Mikhail used his food trucks to impress consumers and reinforce the loyalty of existing customers.
“We have advertised and distributed food and beverages on behalf of well-known brands, such as Disney and Nike,” he said. “Our food trucks have helped make many positive, lasting impressions for our clients.”
A food truck promotion can be affordable for local and regional brands and generate the same results it does for national brands. Mikhail’s team of veteran food truck operators will work within your budget to get your name and product before the public. Contact one of Mikhail’s food trucks for complete details. They include The Hungry Nomad at 877-NOMAD-10, Hang 10 Tacos at 855-5-Hang-10 and Greenz on Wheelz at 855-6Greenz.