Originally, food trucks were just a bright dining spot on the urban landscape. Then they got organized. Now a grouping of food trucks parked at a convenient location can be its own outdoor food court or a festival of delicious munchies. And many food trucks are now being used to staff food-oriented festivals and events.
In Dallas, taco lovers recently flocked to Taco Con to celebrate some of the city’s original food trucks and to chow down on everything from traditional to Korean tacos. On the same weekend in nearby Fort Worth, food trucks kept hungry shoppers fortified as they wandered the city’s Pop-Up Market, an outdoor shopping venue offering handmade and artsy merchandise.
It seems that every city with a sufficient number of food trucks and favorable parking regulations has earmarked lots where the trucks can gather to serve their customers. Both Portland and Seattle have designated areas for food trucks, as does the University of Chicago neighborhood.
California plays host of many food truck festivals, ranging from the Santa Anita’s Food Truck Festival at the world-famous horseracing track to the Ultimate Beerfest in Orange County where visitors sample munchies and brew while raising funds for Villa Chardonnay, a non-profit horse rescue operation in Temecula.
“Food trucks are so versatile that there is almost no limit to what you can do with them,” said Michael Mikhail, owner of several Southern California food trucks. “Festivals and concerts are great places to park food trucks. Trucks can feed an almost unlimited number of attendees and then clean up the area and drive away. No muss. No fuss.”
In addition to supplying food truck cuisine to festivals and concerts, Mikhail works with production companies, ad agencies and retailers to promote everything from new products to entertainment. Recently, one of his food trucks was custom wrapped to advertise a National Geographic TV show and another was used to promote Brooklyn Nine-Nine, a new FOX television detective comedy.
If you need a food truck for your festival or event, contact Mikhail’s team at one of these LA-based food truck operations.
- Hang 10 Tacos serves popular tacos made from fresh ingredients, including fish, steak, shrimp, pork and BBQ. Phone 855-5-Hang-10 to schedule Hang 10 Tacos at your next festival or event.
- The Hungry Nomad menu features California-inspired food favorites with flavors from America, the Mediterranean and Europe. Need a different menu? The staff will adapt one just for you. Reach The Hungry Nomad at 877-NOMAD-10.
- Greenz on Wheelz is a big green, kitchen-on-wheels specializing in the fresh sandwiches and salads. However, the veteran catering staff will work with you to meet your specific food requests. You can reach Greenz on Wheelz at 855-6Greenz.